An accomplished and well rounded creative thinker with a keen eye for detail, a healthy enthusiasm for great ideas, with a drive to create the best possible customer experiences for digital products.

Experienced working with ambitious start-ups to large established organisations, delivering simplified and practical solutions that fulfil both user and business requirements across native apps, responsive websites and digital TV products

  • Using a customer centric approach when balancing different requirements and making design decisions.
  • Using data findings and user insights to validate and refine a design approach.
  • Strong visual designer with ability to create solutions that work visually, technically and commercially.
  • Good communicator, comfortable working with clients, project managers and stakeholders.
  • 18+ years experience working for blue chip brands and clients.
  • Experience working in an Agile project management environment.

Organisations I have worked with:


Best Western UK

Chelsea FC

Discovery Channel

News UK

Wireless Group (TalkSPORT)

The World Gold Council


Education First

Kawasaki Motors UK


BP Gas and Power

Core Skills

UI/UX design

Visual design, Wireframing, Prototyping, User testing, Storyboarding, Sitemapping

Tools used on the job

Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Zeplin, Invision, Principle, Axure


HTML, CSS, Basic Javascript


Conversational Spanish/Conversational Hungarian


Senior Digitial Product Designer

News UK
February 2018 – December 2019    

Working in collaboration with teams across 3 different digital products (The Sun, Sun Savers & TalkSport) for both native app and web platforms. My roles involved:

  • Analysis of user research and data findings to drive continuous feature refinement and development across Sun Mobile apps helping  to strengthen engagement, grow the active user base while helping to lift app store ratings solidly above 4 stars on iOS and Android.
  • Establishing a new push notification strategy for Sun Mobile apps aimed at increasing user opt in rates and overall engagement with news alerts.
  • Designing a highly successful trial for collecting audience insights for The Sun digital platforms which delivered x3 more customer data than targeted.
  • Helping TalkSPORT increase user listening hours and engagement by defining
    a proof of concept prototype app and outlining an MVP for development.
  • Improving the user experience and efficiency of the Sun Savers product development through the introduction of a UI design system while providing design support during product replatforming to the React Native framework.
  • Ensuring delivery standards were kept high through collaboration with the
    on and off site development teams.

Design Consultant (contract)

January 2018 – February 2018    

A four week discovery project to define a proposition for a new financial, data focused website for investors and analysts. This role involved:

  • Helping to establish project goals, requirements and constraints through client workshops.
  • Producing detailed prototypes that included company brand exploration, website look and feel, content approach and IA.
  • Validating the proposition through user interviews.
  • Delivering design documentation including iterations and refinement following insights from the research findings.

Senior Interaction Designer (contract)

Global Eagle
May 2017 – November 2017    

This role required:

  • Delivering designs for new airline passenger entertainment GUI system for two airlines in partnership Panasonic and Thales.
  • Working from concept through to final delivery in collaboration with clients, senior stakeholders and development teams.
  • Providing UX and UI documentation including animated transition designs.

Senior Interaction Designer (contract)

Ticketmaster UK
July 2016 – April 2017    

9 month project to complete a responsive refactor and redesign of Ticketmaster’s existing white label sports ticketing web platform:

This role required:

  • Ensuring best possible user experience while balancing user requirements and existing platform limitations.
  • Enabling future development efficiency by producing a design pattern library for new responsive components.
  • Creating a simplified visual design language to allow the solutions to be easily reskinned for individual clients needs.
  • Validating our design approach through rapid prototypes and user testing.

Senior Interaction Designer

October 2015 – July 2016

This role required:

  • Assisting with the vision and direction of the next generation TalkTalkTV products in partnership with YouView including: Planning, wireframing, testing, prototyping and visual design. 
  • Driving a consistent user experience cross-platform for the existing TV product (TV Set Top Box, native mobile apps, web), while using data insights to help drive and validate continuous innovation.
  • Conducting user testing to evaluate new features and designs.
  • Visual Design support for editorial and promotional materials for the TalkTalkTV Store platforms.

Senior User Experience Designer

June 2013 – January 2015

This role required:

  • Designing for new cutting edge cloud based TV platform
  • Rich interactive apps for next generation TV
  • Multi device interactivity between tablet and large screen TV formats
  • Second screen app design
  • High level wire framing through to interface transitions and look and feel
  • Building Interactive Prototypes

Senior Digital Designer    

SteelyEye Digital Media
July 2011 – May 2013

This role required:

  • Front end UI & UX design projects across web and mobile.
  • Designing/ sitemaping/ wireframing and storyboarding for native apps (iPhone/Android & Nokia Symibian).
  • Solid experience designing for responsive web solutions
  • Client facing, while providing creative direction for the design team.

Senior Designer & Games Producer 

Scratchino software
July 2010 – July 2011

Main projects included:

  • Working as a Creative Producer within an Agile project environment.
  • Designed 35 themed scratchcard interfaces together with lobby environment.
  • Delivering an HTML/Java Script/CSS mobile web app UI for mobile scratchcards through a full 10 week delivery lifecycle.
  • Produced promotional marketing assets including: Scratchino corporate identity,
  • ICE exhibition graphics, promotional video, brochures and website.

Midweight Designer – Online, TV, Print

Netplay TV     
December 2008 – June 2010

This role required:

  • Designing Flash interface for Live Roulette and Bingo Stars games.
  • Developing new brand concepts and online games, including brand name, logo design,brand style, mini web site and promotional graphics.
  • Website widget development for and including XML driven Flash, HTML and CSS.
  • Editing of TV promos shorts for the Challenge Jackpot, Supercasino and Bingo Stars.
  • Production of online advertising materials including Flash banners and HTML email campaigns.

Founder/Director/Freelance Digital Designer

Jonto Design Limited      
December 2005 – Present

Setting up my own company for freelance and contract work working with ambitious start-ups to large established organisations in both London and Manchester.

Junior Designer – Online, Print, Flash

Orchard Limited      
December 2000 – June 2005

This role required:

  • Print marketing – corporate identity including brochures and annual reports for BP Gas and Power.
  • Interactive CD-ROM built in Flash for Kawasaki motors. Used in the biking press as part of the launch campaign for 3 new models, features including an interactive Dyno Test, on board Mallory Park video, model heritage, interviews with Kawasaki star riders and all the bikes statistics and features.
  • Conceptual work for press advertising campaigns including Kawasaki and IcelandAir.


BA(Hons) Visual Communication (Graphic Design)

Surrey Institute of Art and Design University
Sep 1997 – Jun 2000