Chelsea TV: Concept Tablet Application jontowers
A new content driven app for ChelseaTV with intention to deliver On Demand content for more engaging and immersive experiences for existing subscribers and sports fans — which can be enjoyed equally on multiple platforms and combined with large screens for an optimum viewing experience.
Magazine Style / News Feed
A good route to consider is to provide more of a magazine / news feed-style viewing experience rather than a linear or VOD style interface. This will offer greater benefits to casual browsers, especially on tablet.
Content could include team pages (where all team news is aggregated), competition pages, player pages, best goals etc
One of the main challenges to delivering this will be investing time to create and manage editorial content.
The ability to cross-link at lower levels will also be needed to open up discovery paths.
Added value by making channel content more excessible and engaging.
All match content (Previews/interviews/highlights/Analysis) available on demand
Under 21s match content made available for on demand consumption.
Game analysis data available for further further user engagement
The use of Multi-camera angles and panorama for the ultimate immersive experience
Introducting Social Viewing Features, snapshot moments of video to share.