Project Description


Best Western UK were in need of updating their website booking portal to accommodate the increasing amount of mobile traffic to their site. We decided upon a digital strategy to split the specific phone and web experiences, and create a simplified mobile search and booking portal for phone traffic along side a responsive desktop site that carried more offerings and features.

Planning for mobile 

Focus on search and booking

Initial research and user profiling suggested that speed of search and easy access to current booking information were prominent user requirements when booking on mobile. User Centred Research also suggested that prominent price information, distance from location, customer rating and good pictures of hotels were the most important factors when selecting and booking a specific hotel. Among the business requirements were to push account and Reward Card sign up.


Booking user journey (mobile)

Responsive website